Rainbow Designs - Shop

ABOUT RAINBOW DESIGNS

In 1971 a young entrepreneur with a creative eye, Mike Mutters, formed a design business. He was in search of a name that embraced everything the business was about; “At the time there was nothing around branded Rainbow and it was bright, colourful and cheerful, like our products.” So, Rainbow Designs was born.

Rainbow’s very first license was Disney; a license to produce fashion jewellery including brooches and enamelled button badges as well as aprons, buckles belts and bags.

Rainbow’s portfolio very quickly gained momentum and by the mid 70s, high profile brands including Noddy, The Wombles, Flower Fairies, Thomas the Tank Engine and Classic Winnie the Pooh were on board and proving a huge success.

The late 70s saw a very prestigious license from Buckingham Palace to produce badges for HRM the Queen, commemorating her Silver Jubilee. There were also licenses with Walkers Crisps, Paddington Bear and Frederick Warne for Beatrix Potter. Basil Brush and Rupert Bear also joined the licensed classic character line up.

Today, Rainbow Designs, The Home of Classic Characters, is one of the country's leading character soft toy and nursery companies. It is the trusted name behind an abundance of high-profile and prestigious brand collections including Peter Rabbit, Paddington Bear, Disney Classic Winnie-the-Pooh, Disney Baby, My First Thomas & Friends, Peppa Pig for Baby, Guess How Much I Love You, The Very Hungry Caterpillar, Miffy, The Snowman and Snowdog, Elmer and Roald Dahl.